Why is interfunctional cooperation important for new-product design? What are the symptoms of a possible lack of interfunctional cooperation?
Answer to relevant QuestionsWhat are the essential benefits of using a QFD approach to product design? Also, identify any negative effects that might apply to the use of QFD. In what circumstances might a market-pull approach or a technology-push approach to new-product design be the best approach? Find examples of modular design of products in everyday life. In what circumstances would you recommend not using a focused operation? What are the possible consequences of defining a marketing strategy independently of the process strategy?
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