Why is it both important and necessary to segment markets and target groups of customers, rather than

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Why is it both important and necessary to segment markets and target groups of customers, rather than market to all possible consumers?

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Strategic management concepts

ISBN: 978-0136120995

13th Edition

Authors: Fred david

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Question Posted: Jan 14, 2012 06:33 AM

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Why is it both important and necessary to segment markets and target groups of customers, rather than

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Segmentation is the subdividing of a market into distinct subsets of cus...View the full answer

Strategic management concepts

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