Why is it essential for organizations to segment markets and target particular groups of consumers?

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

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Question Posted: Sep 20, 2015 09:05 AM

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Why is it essential for organizations to segment markets and target particular groups of consumers?

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Market segmentation is the subdividing of a market into distin...View the full answer

Strategic Management A Competitive Advantage Approach Concepts

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