Why is it important for corporate executives to have a good relationship with the mass media? How can you as a PR professional facilitate that relationship?
Answer to relevant QuestionsGive some examples of product publicity and product placement.Describe the work of an entertainment publicist. Would you be interested in applying for the job of press coordinator that is given on page 482? Why or why not?What facts and figures show that global tourism is now a major industry?Federal agencies engage in any number of public information campaigns. What is your opinion on this? Are these campaigns just a waste of taxpayer dollars, or are they legitimate and necessary?What is China doing to enhance its international reputation and promote itself as a leading nation in the global economy?
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