Why is it important for marketers to think of a good or a service as a total

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Why is it important for marketers to think of a good or a service as a total product offering?

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Better Business

ISBN: 978-0132496735

2nd edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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Question Posted: Mar 21, 2016 01:52 AM

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Why is it important for marketers to think of a good or a service as a total

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A total product offer consists of all the tangible and intangible benefits associated w...View the full answer

Better Business

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