Why is it important for small business owners to define their target markets as part of their

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Why is it important for small business owners to define their target markets as part of their marketing strategies?

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Essentials of Entrepreneurship and Small Business Management

ISBN: 978-0133849622

8th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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Question Posted: May 08, 2015 07:37 AM

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Why is it important for small business owners to define their target markets as part of their

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Small businesses must be more focused on the types of customers they want to target Sm...View the full answer

Essentials of Entrepreneurship and Small Business Management

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