Why is it important for the founders of a firm to think carefully about the name they pick for their company?
Answer to relevant QuestionsWhat are the advantages and disadvantages of organizing a new firm as a sole proprietorship? How is a C Corporation subject to double taxation? Under what circumstances should ethical considerations be part of a company’s business plan? Should a company periodically measure its ethical performance? If so, what are the best ways for a firm to do this? What are some of the actions Jack and Sarah took prior to the meeting with the attorney that are appropriate for them to have taken? What is the purpose of establishing and using an ethics training program in an entrepreneurial firm?
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