Why is it important to establish the “goodness” of measures and how is this done?
Answer to relevant QuestionsDescribe the difference between formative and reflective scales. “The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale. Nonprobability sampling designs ought to be preferred to probability-sampling designs in some cases. Explain with an example. T-Mobile is a mobile network operator headquartered in Bonn, Germany. The company has enlisted your help as a consultant to develop and test a model on the determinants of subscriber churn in the German mobile telephone ...From the same research done by Ms. Jones, the following intercorrelation matrix is shown. Interpret these results. Table 3: Pearson Correlations Variable Age # of yrs. Married Stress Job ...
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