Question: Why is it important to establish the goodness of measures
Why is it important to establish the “goodness” of measures and how is this done?
Answer to relevant QuestionsDescribe the difference between formative and reflective scales. “The SERVQUAL-scale described in the appendix is formative in nature.” Comment on this statement. Explain why it does not make sense to assess the inter-item consistency of this scale. Nonprobability sampling designs ought to be preferred to probability-sampling designs in some cases. Explain with an example. T-Mobile is a mobile network operator headquartered in Bonn, Germany. The company has enlisted your help as a consultant to develop and test a model on the determinants of subscriber churn in the German mobile telephone ...From the same research done by Ms. Jones, the following intercorrelation matrix is shown. Interpret these results. Table 3: Pearson Correlations Variable Age # of yrs. Married Stress Job ...
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