Why is it more difficult for consumers to evaluate the quality of services than the quality of

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Why is it more difficult for consumers to evaluate the quality of services than the quality of products?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:50 AM

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Why is it more difficult for consumers to evaluate the quality of services than the quality of

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Because of certain distinctive characteristics of servicestheir intangibility their ...View the full answer

Consumer Behavior

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