Why is it necessary to use power in the development and management of the channel?
Answer to relevant QuestionsWhat are the bases of power in the marketing channel? Is it possible to rank these bases according to their degree of effectiveness in influencing the behavior of another channel member before examining the particular set of ...Why does the channel manager need a familiar-ity with some of the behavioral processes occurring in the channel? Discuss some of the approaches that the channel manager may use in attempting to manage conflict. Do all of these approaches share a common theme? How does channel strategy relate to marketing strategy? What clues should the channel manager look for in deciding how much emphasis to place on distribution as a key strategic variable in the marketing mix?
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