Why is it not adequate to simply obtain competitive advantage?
Answer to relevant QuestionsHow can a firm best achieve sustained competitive advantage? Distinguish between long-range planning and strategic planning. Why do you think organizations that have a comprehensive mission statement tend to be high performers? Does having a comprehensive mission cause high performance? How often do you feel a firm’s vision and mission statement should be changed? Describe the “process of performing an external audit” in an organization doing strategic planning for the first time.
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