Question: Why is it so difficult for the channel manager to
Why is it so difficult for the channel manager to develop a truly optimal channel structure?
Answer to relevant QuestionsMulti-channel strategy that provides more choice to customers has become a virtual imperative today for more and more firms. What are some of the key challenges firms face in pursing a multi-channel strategy? Discuss the relationship between channel management and the marketing mix. One of the major themes presented in this chapter is the need for choice as to how products and services are made available to customers. Thus, multi-channel strategies that provide a wide range of channels including an ...How does the Census of Wholesale Trade classify wholesale intermediaries? Web fulfillment companies may start a new trend in online retailing. These firms allow conventional retailers to operate their online divisions without the expense and hassle of developing and running their own e-commerce ...
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