Why is it sometimes misleading to compare a companys financial ratios with those of other firms that

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Why is it sometimes misleading to compare a company’s financial ratios with those of other firms that operate in the same industry?

Financial Ratios
The term is enough to curl one's hair, conjuring up those complex problems we encountered in high school math that left many of us babbling and frustrated. But when it comes to investing, that need not be the case. In fact, there are ratios that,...
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Corporate Finance A Focused Approach

ISBN: 978-1439078082

4th Edition

Authors: Michael C. Ehrhardt, Eugene F. Brigham

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