Why is it useful to rotate the factors? Which is the most common method of rotation?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:11 AM

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Why is it useful to rotate the factors? Which is the most common method of rotation?

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Rotation of factors enhances the interpretability of the facto...View the full answer

Marketing Research An Applied Orientation

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