Why is it wrong to use correlates of a concept to measure that concept?
Answer to relevant QuestionsWhat is meant by operational deﬁnition, when is it necessary, and why is it necessary? Compare your service quality measure to the measure of Zeithaml, Parasuraman, and Berry (1988) presented in Journal of Retailing. a. How does your measure differ from this measure in terms of dimensions and elements? b. ...Briefly describe the difference between attitude rating scales and ranking scales and indicate when the two are used. Identify the relevant population for the following research foci, and suggest the appropriate sampling design to investigate the issues, explaining why they are appropriate. Wherever necessary, identify the population frame ...Double sampling is probably the least used of all sampling designs in organizational research. Do you agree? Provide reasons for your answer.
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