Why is marketing research such an attractive career today?
Answer to relevant QuestionsWhat problems do marketing research directors face in their roles as managers? Imagine a study being conducted by a senior manager at Apple who is interested in driving more business through iTunes. The manager’s ideas require a huge capital investment and are predicated on Apple operating systems ...Describe the term interpretive research. What type of data source does the CIA World Fact book represent? What kind of data can one find there? Use secondary data to learn the size of the U.S. golf market and to profile the typical golfer. Can secondary data address research questions related to changes and trends in the U.S. golf market?
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