Why is the Balanced Scorecard an important topic both in devising objectives and in evaluating strategies?

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Strategic Management A Competitive Advantage Approach Concepts

ISBN: 978-0133444797

15th edition

Authors: Fred R. David, Forest R. David

Question Posted: Sep 20, 2015 09:06 AM

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Why is the Balanced Scorecard an important topic both in devising objectives and in evaluating strategies?

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The Scorecard is often used to evaluate strategies The Balance...View the full answer

Strategic Management A Competitive Advantage Approach Concepts

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