Why is the cost of issuing new common stock (Kn) higher than the cost of retained earnings

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Why is the cost of issuing new common stock (Kn) higher than the cost of retained earnings (Ke)?

Common Stock
Common stock is an equity component that represents the worth of stock owned by the shareholders of the company. The common stock represents the par value of the shares outstanding at a balance sheet date. Public companies can trade their stocks on...
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Foundations of Financial Management

ISBN: 978-1259194078

15th edition

Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen

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