Why is the decision regarding foreign market entry mode a particularly important decision for international marketing managers

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Why is the decision regarding foreign market entry mode a particularly important decision for international marketing managers to make.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:38 AM

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Why is the decision regarding foreign market entry mode a particularly important decision for international marketing managers

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The decision regarding foreign market entry mode is important for several reasons a It can ...View the full answer

International Marketing & Export Management

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