Why is the mean an inappropriate measure of central tendency in each of the following cases? a.

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Why is the mean an inappropriate measure of central tendency in each of the following cases?
a. Gender of respondent (Male or Female)
b. Marital status (Single, Married, Divorced, Separated, Widowed, Other)
c. A taste test where subjects indicate their first, second, and third choices of Miller Lite, Bud Light, and Coors Light
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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