Why is the newspaper the favourite medium used by retailers for advertising? What are the advantages and

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Why is the newspaper the favourite medium used by retailers for advertising? What are the advantages and disadvantages of newspaper advertising? Why is the use of newspaper decreasing and use of direct mail increasing?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:43 AM

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Why is the newspaper the favourite medium used by retailers for advertising? What are the advantages and

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Advantages are 1 since they are distributed in a welldefined local market area they are effective at ...View the full answer

Retailing Management

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