Why is the success of a manufacturers overall promotional strategy dependent to a significant extent on channel

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Why is the success of a manufacturer’s overall promotional strategy dependent to a significant extent on channel member cooperation?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:54 AM

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Why is the success of a manufacturers overall promotional strategy dependent to a significant extent on channel

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Many promotional strategies require a good deal of support fr...View the full answer

Marketing Channels

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