Why is the target market placed in the center of the four Ps in the text diagram

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Why is the target market placed in the center of the four Ps in the text diagram of a marketing strategy (Exhibit 2-4)? Explain, using a specific example from your own experience.
In Exhibit 2-4
Why is the target market placed in the center of
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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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