Why is the task of defining logistics service standards for channel members a channel management issue as well as a logistics issue?
Answer to relevant QuestionsBarnes & Noble introduced its electronic book reader, the Nook, in mid-October 2009. Within days it became Barnes & Noble’s fastest selling product. In fact, sales were so good that Barnes & Noble announced in mid-November ...Cross docking, or flow-through distribution, which eliminates storage in the warehouse and the subsequent need to pick stock to fill orders, can dramatically reduce labor and inventory carrying costs. The concept seems ...Are sales to the channel member during a given period typically a good measure of the sales made by the channel member during the period? Discuss. Applying performance criteria can be difficult because so many factors may be involved an may change over time. Moreover, some performance criteria may apply differentially to particular channel members in varying ...Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain.
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