Why is there so much advertising in monopolistic competition and oligopoly? How does such advertising help consumers

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Why is there so much advertising in monopolistic competition and oligopoly? How does such advertising help consumers and promote efficiency? Why might it be excessive at times?

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Economics

ISBN: 978-0073375694

18th edition

Authors: Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn

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Question Posted: May 23, 2013 07:46 AM

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Why is there so much advertising in monopolistic competition and oligopoly? How does such advertising help consumers

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Two ways for monopolistically competitive firms to maintain economic profits are through product dev...View the full answer

Economics

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