Why might a firm use theatre test, on-air test and physiological measure to pretest its finish broadcast

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Why might a firm use theatre test, on-air test and physiological measure to pretest its finish broadcast ads?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:31 AM

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Why might a firm use theatre test, on-air test and physiological measure to pretest its finish broadcast

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All of these methods are used as a screening to determine whether t...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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