Why should a knowledge of countertrades be part of an international marketers pricing toolkit? Discuss.

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Why should a “knowledge of countertrades be part of an international marketer’s pricing toolkit”? Discuss.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:43 AM

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Why should a knowledge of countertrades be part of an international marketers pricing toolkit? Discuss.

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This is important because countertrades are a growing p...View the full answer

International marketing

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