Why should research reports contain executive summaries? What should be contained in an executive summary? Discuss.

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Marketing Research Essentials

ISBN: 978-1118249321

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Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:24 AM

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Why should research reports contain executive summaries? What should be contained in an executive summary? Discuss.

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The Executive Summary should explain the research problem state the ...View the full answer

Marketing Research Essentials

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