Why was Kimmy Summers more successful using Facebook and Twitter to get volunteers and promote freshman move-in

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Why was Kimmy Summers more successful using Facebook and Twitter to get volunteers and promote freshman move-in day at her university than she might have been using more conventional print media?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:14 AM

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Why was Kimmy Summers more successful using Facebook and Twitter to get volunteers and promote freshman move-in

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Marketing The Core

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