Why will marketing strategies in the EU have to reflect a concern for pricing? A concern for

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Why will marketing strategies in the EU have to reflect a concern for pricing? A concern for positioning? Give an example of when each would be the most important consideration.

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:23 AM

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Why will marketing strategies in the EU have to reflect a concern for pricing? A concern for

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Pricing is important because as internal barriers and restrictions between ...View the full answer

International Business

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