Why would a company consider observational or ethnographic research in preference to conventional surveys?
Answer to relevant QuestionsData mining from databases is receiving increased attention in many companies. Discuss the underlying logic of data mining. Based on the information available at www.Cisco.com describe Cisco Systems positioning strategy. Assume you are assisting Nokia in determining information needs for monitoring its cell phone targeting and positioning strategies. What are your recommendations? “Evaluating marketing performance by using return-on-investment (ROI) measures is not appropriate because marketing is only one of several influences upon ROI.” Develop an argument against this statement. Compare and contrast vertical and horizontal strategic relationships between independent companies.
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