Question: Why would a firm want to offer pricing promotions during
Why would a firm want to offer pricing promotions during its low-demand periods?
Answer to relevant QuestionsWhat is the bullwhip effect and how does it relate to lack of coordination in a supply chain? How do trade promotions and price fluctuations affect coordination in a supply chain? What pricing and promotion policies can facilitate coordination? The manager at the supermarket in Question 1 wants to decrease the lot size without increasing the costs he incurs. What actions can he take to achieve his objective? As a firm gets better at postponement (can postpone at lower cost), should it increase/leave unchanged/decrease the variety that it offers? Why? A new technology allows books to be printed in ten minutes. Barnes & Noble has decided to purchase these machines for each store. They must decide which books to carry in stock and which books to print on demand using this ...
Post your question