Why would a marketer consider saying negative things about his or her product? When is this strategy feasible? Can you find examples of it?
Answer to relevant QuestionsCollect ads that rely on sex appeal to sell products. How often do they communicate benefits of the actual product? We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change? Describe the difference between a membership and an aspirational reference group and give an example of each kind. What is a nuclear family, and how is it different from an extended family? Think about exceptionally good and bad salespeople you have encountered as a shopper. What qualities seem to differentiate them from others?
Post your question