Why would advertising and promotional expense, which might have a long- term positive effect on a companys

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Why would advertising and promotional expense, which might have a long- term positive effect on a company’s reputation, not qualify for capitalization?

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Intermediate Accounting

ISBN: 978-0071339476

Volume 1, 6th Edition

Authors: Beechy Thomas, Conrod Joan, Farrell Elizabeth, McLeod Dick I

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