Question: Why would senior managers concerned with strategic marketing review marketing
Why would senior managers concerned with strategic marketing review marketing metrics concerned with internal processes?
Answer to relevant QuestionsVisit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? Discuss the role of organizational capabilities in corporate strategy. Select a product-market where new types of competition and/or new business models are developing. Discuss how and to what extent “opportunities outside the competitive box are developing.” What are the relevant issues a cross–functional team should consider in developing a strategic vision about the future for the organization’s product–market(s)? One of the more difficult management control issues is determining whether a process is experiencing normal variation or is actually out of control. Discuss how management can resolve this issue.
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