Why would senior managers concerned with strategic marketing review marketing metrics concerned with internal processes?
Answer to relevant QuestionsVisit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? Discuss the role of organizational capabilities in corporate strategy. Select a product-market where new types of competition and/or new business models are developing. Discuss how and to what extent “opportunities outside the competitive box are developing.” What are the relevant issues a cross–functional team should consider in developing a strategic vision about the future for the organization’s product–market(s)? One of the more difficult management control issues is determining whether a process is experiencing normal variation or is actually out of control. Discuss how management can resolve this issue.
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