Why would Xerox be concerned about its name becoming generic?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 08, 2013 03:06 AM

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Why would Xerox be concerned about its name becoming generic?

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A companies name becoming generic means when a the brand name cecomes so popular that ...View the full answer

Marketing The Core

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