Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:56 AM

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Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain.

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Not necessarily It is commonly believed that the use of the ...View the full answer

Marketing Channels

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