Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain.
Answer to relevant QuestionsDiscuss the five flows in marketing channels and how these relate to the use of the Internet as an electronic marketing channel. Office Depot has almost 1,000 office superstores and a giant catalog of office supplies that it offers via mail order. Yet Office Depot also enables its customers to shop on the Internet. Its Web site offers virtually all of ...How important are franchise channels in terms of sales, jobs, and payroll generated? Jose Fernandez recently became a franchisee in the Cartridge World franchise. Cartridge World specializes in selling replacement cartridges for printers and fax machine cartridges. Jose was pleased to be one of the almost ...Briefly discuss the five generally acknowledged distinguishing characteristics of services in terms of contrasts between services and products.
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