William Rathje, a researcher at the University of Arizona, Department of Anthropology, has become well known for

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William Rathje, a researcher at the University of Arizona, Department of Anthropology, has become well known for the “Garbage Project.” The project involves observational research. Use www.ask.comto find information about the garbage project at the University of Arizona. What is the name of the book that describes some of the key findings of the Garbage Project? How do you think it involves observational research?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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