With 19 different lodging or extended stay brands under the Marriott corporate umbrella, is Marriott at risk

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With 19 different lodging or extended stay brands under the Marriott corporate umbrella, is Marriott at risk of making any positioning errors discussed in the chapter? That is, do they have too many choices? Justify your answer.

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:23 AM

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With 19 different lodging or extended stay brands under the Marriott corporate umbrella, is Marriott at risk

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One of Marriotts main positioning errors may result from brand overlap There are no hard l...View the full answer

Marketing Management

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