With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas

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With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets.
Suggestions include Pizza Hut, Cuts Fitness (for Men) or Curves (for Women), StubHub, ColdPlay, or American Eagle Outfitters. The company can be anything from a music group to a clothing retailer-anything that interests you. Then write a plan for how you would target and communicate with overseas markets.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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