With another student, analyze the persuasive e-mail message to Eleanor Tran at Host Marriott by answering the following questions:
a. What techniques are used to capture the reader's attention?
b. Does the writer use the direct or indirect organizational approach? Why?
c. Is the subject line effective? Why or why not?
d. Does the writer use an emotional or a logical appeal? Why?
e. What reader benefits are included?
f. How does the writer establish credibility?
g. What tools does the writer use to reinforce his position?