With reference to the discussion of explosive self-generating demand, describe a current movie that would lend itself to buzz-creation and viral marketing efforts and another that would not. What is the difference between these movies that makes only one amenable to such efforts?
Answer to relevant QuestionsAssume you are in charge of fund-raising for an organization on your campus—a social fraternity or sorority, a business fraternity, or any other suitable organization. It is your job to identify a suitable project and to ...Is ambushing unethical or just smart, hard-nosed marketing? Some marketing people claim that any news about a brand, negative or positive, is good as longs as it enables the brand to get noticed and encourages people to talk about the brand. Do you agree that negative publicity is ...The Outhouse Springs bottled water case illustrated an effective application of billboard advertising. With reference to the material on “buzz generation” and viral marketing covered in Chapter 21, what is it about this ...Why were motion and static displays considerably more effective at increasing Olympia beer sales in liquor stores than in supermarkets?
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