With reference to the three-exposure hypothesis, explain the difference between three exposures to an advertising message versus

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With reference to the three-exposure hypothesis, explain the difference between three exposures to an advertising message versus three exposures to an advertising vehicle.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:44 AM

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With reference to the three-exposure hypothesis, explain the difference between three exposures to an advertising message versus

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The difference is that vehicle exposure or what is referred to as op...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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