With the rest of the marketing plan in place, you’re ready to make recommendations about how to manage Sonic’s marketing activities. Here are some specific questions Jane Melody wants you to consider.
• How can Sonic drive customer-focused marketing and strategic innovation throughout the organization?
• What role should social responsibility play in Sonic’s marketing?
• How can Sonic evaluate its marketing? Suggest several specific steps the company should take.
To complete your marketing plan, enter your answers to these questions in the written marketing plan or in Marketing Plan Pro software. Finally, draft the executive summary of the plan’s highlights.