With what primary public does a sound university public relations program begin? Why? List other major publics that must be addressed in such a program.
Answer to relevant QuestionsThe roots of public relations extend deep into history. What were some of the early antecedents to today’s public relations practice?Describe several recent trends in the public relations field that will shape the field in the next five yearsWhat is the accreditation process in public relations? What is involved? Would you aspire to be accredited? Why or why not?What are the pros and cons of using a public relations firm?List and describe the various tactics that are commonly used for fund-raising.
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