With what primary public does a sound university public relations program begin? Why? List other major publics

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With what primary public does a sound university public relations program begin? Why? List other major publics that must be addressed in such a program.

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:12 AM

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With what primary public does a sound university public relations program begin? Why? List other major publics

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While university leadersadministrators are a primary public that must be constantly i...View the full answer

Public Relations Strategies and Tactics

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