Question: Wooler Inc operates a discount store in a medium sized Canadian
Wooler Inc. operates a discount store in a medium-sized Canadian city. At the beginning of 2016, the owner decided to begin accepting major credit cards in the store. Until then, only cash had been accepted. The owner had been advised by a number of business consultants that by accepting credit cards, sales would increase significantly and, therefore, so would profit. The consult ants were right about sales-they increased significantly-but profits were flat. The owner has come to you for an explanation for the results. She would like to know why profit has remained low despite the increase in sales. She has provided you with the following information:
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