Would a warm paraffin hand treatment during your dental cleaning or dental treatment put you at ease and make the process more bearable? That is the idea behind the new “dental spa” services opening in major cities throughout the United States. Beyond calming music and comfortable chairs and l at-screen TVs mounted on the ceiling with sound from the noise- canceling headphones that block unpleasant dental noises, at the same time foot scrubs, pedicures,
1. Which one of the three new service requirements would a dental spa least likely pass: service experience i t, operational i t, or financial impact? Why?
2 What are some of the main areas of complexity and divergence in this kind of operation relative to the standard dental clinic?