Would this method have worked as well had the product been something like baked goods? Or mural painting? What methods would work better for these sorts of products?
Answer to relevant QuestionsSome of the most innovative start-ups have been firms that have dared to buck tradition in their distribution choices, like Netflix.com who distributes rental video through mail from their Website. Select four small ...Is it ethical to pose as a customer in order to gather data from a competitor? What sort of behaviors do you believe to be ethical and justifiable and which ones cross the line? What are some of the ways you could use secondary research to better understand the various segments of your market and to develop promotional materials? Select an item from your list in number 3 and collect data for 15 minutes. What does this tell you and how could you use it? How are budgets related to business plans, as described in Chapter 8?
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