Would you characterize the Rivalry Among Existing Firms in the industry Digg competes in as high, moderate,

Question:

Would you characterize the “Rivalry Among Existing Firms” in the industry Digg competes in as high, moderate, or low? To what degree was Digg able to effectively diminish or suppress the negative effects of the rivalry it experienced? What, if anything, should Digg have done differently in this area?