Would you expect to find any wholesalers selling the various types of business products? Are retail stores required (or something like retail stores)?
Answer to relevant QuestionsWhat kinds of business products are the following: a. Lubricating oil, b. Electric motors, and c. A firm that provides landscaping and grass mowing for an apartment complex? Explain your reasoning. Explain some of the different aspects of the customer experience that could be managed to improve customer satisfaction if you were the marketing manager for: (a) An airport branch of a rental car agency, (b) A fast-food ...Discuss the social value of new-product development activities that seem to encourage people to discard products that are not all worn out. Is this an economic waste? How worn out is all worn out? Must a shirt have holes in ...Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town. Describe the advantages and disadvantages of the approaches to international market entry discussed in this chapter.
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